Meet Wim Walraevens

digital strategist and user experience designer

I love to share my experience and knowledge and help define digital strategies
that make stuff happen. Through honest partnerships, teamwork and transparency.

What I Do

Digital Strategy

I listen and understand your business strategy and help you to successfully use digital media. Search, content media and connection strategy.

Digital Marketing

Drive business through your online channels, measure results, improve and engage with your users. Inbound and outbound marketing.

User experience design

Make your business needs align with the user's needs. Information architecture, wire-framing and interaction design. And project management when needed.

Coaching and education

Give your team everything they need to manage success themselves through coaching and master classes.

The best results come from the best talents, which is why I work with a network of experts in web design, development and copywriting. Bring in the best people - either yours or mine - to drive results. I manage the projects and take responsibility.

How I Work


An open and honest partnership. I listen, learn, organise workshops and brainstorming sessions. Together with you. I prefer this to the "briefing/presentation" relation.


I love to work with people. Communication, openness. We're a team: with your people or a network of experts I bring in.


Fast results and learnings. Agile methodologies. If you know what a Scrum process is, I'm a Product Owner.

transparency & partnership

We define the scope together, take responsibilities and define priorities. Knowledge that we share is knowledge that has power.

What I believe in

a clear story

A distinctive claim and brand story. It's the beginning of each success story.


Guess who's running the digital show? It ain't us. We need to satisfy the main user tasks and needs - even when they do not necessarily match the marketeer's wishes.

long-term vision

Not just the next hype. We make well-founded choices based on results. Today and tomorrow.


Focus concentrates excellence and resources. So let's start small, learn and move forward.

For whom

small companies

I manage the project and take responsibility. I work with a network of experts to make it happen.


Use my 17 years of hands-on daily experience at a senior level in advertising and Internet agencies.

large companies

Together with your team or other experts, we:
  • define a strategy
  • manage projects
  • coach and educate your team
  • organize your digital team

the user

At the end of the day, the user is the boss. Everything we do has to please the user, or be useful.

More about me

professional experience

  • Co-founder at Zamante (internet start-up, 2 years)
  • Managing Partner at Duval Guillaume E (digital agency, 8 years)
  • Client service in agencies: i-Merge, today Boondoggle (2 years), Quattro (5 years), Cypres


  • Translator French Italian
  • Post-graduate Marketing & Communication
  • Other: Gordon Scrum Product Owner Various User experience seminars


  • I run a marathon a year
  • Cooking & dining
  • Esbjorn Svensson Trio, Avishai Cohen, jazz & other music, concerts
  • Family: my girlfriend and her 2 kids
  • Digital marketing and technology


  • Dutch: native
  • French: very good
  • English: very good
  • Italian: good
  • German: passive



+32 477 239 129


Wim Walraevens GCV
Jean Benaetsstraat 38
1180 Brussels , Belgium
BE 471 783 848


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